Samsung Galaxy S21
The extraordinary world of Manu Gavassi
Manu Gavassi has been in the spotlight on social networks for posting mirror selfies hiding the smartphone she was using.
We'll make a TVC that starts with the same situation. Inside an elevator, Manu will be in front of the mirror readying herself to take a selfie, without showing the smartphone. So, as a reference to "Alice in Wonderland" and "Through the mirror". Manu will enter the "mirror world" journeying through locales that refer to her career using the smartphone as a "key" to navigate this places.
Samsung Galaxy Buds Pro
With active noise canceling (ANC)
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Samsung Brasil
Galaxy S 21
Mutato | São Paulo BR
2021
My role: ACD, Concept, Art direction
With Pedro Menezes, Alexandre Stamm, Felipe Fagundes, Carol Freitas, Guilherme Sato