Orbit
Insight
As people get older they tend to pick up bad habits that they struggle to shake off due to it becoming apart of their daily routines.
Solution
The advertising will achieve the objective by aiming the campaign at the target audience in a way that showcases the product as a healthy alternative to their current bad habit in a relatable and calm way that can entice people rather than embarrass them.
Proposition
'The Healthy Habit'
