Flash Coffee is a tech-enabled coffee chain in Singapore, Thailand, Hong Kong, Vietnam, Taiwan, Japan, and South Korea, having started its origin story in Indonesia. Flash Coffee envisions its coffee as impactful as encouraging people to do their fullest potentials daily by making affordable coffee a fuel for busy bees.
Flash Coffee's vision to make coffee culture more widely available across Asia inspired us to approach its branding identity with an iconic color palette that will catch people's attention. With an energetic yellow that grabs the eyes, we pair it up with the fuchsia and turquoise that makes Flash Coffee confident and dynamic.
Creative Director: Eric Widjaja
Art Director: Ritter Willy Putra
Graphic Designer: Leonardo Laurensius
Copywriter: Gana Adi
Photography: Vony Wong & Flash Coffee
Model: Kevyn Augusta, Sasqia Pristia
Make Up: Regitta Jasmine
