Sesimi is an all-in-one platform for creating, managing and sharing content. It's a brand-management tool that makes marketing so easy, it's magic. The Sesimi brand is vibrant and dynamic, reflecting the power and flexibility of the platform itself.
We teamed up with SomeOne in Sydney to bring exciting and engaging motion to the updated Sesimi visual identity system. Using SomeOne's brand design and art direction as a foundation, we produced a set of motion principles, guidelines, assets and templates for the brand.
The overarching movement is a horizontal ripple effect, which transforms the menial into the magical. From web banners to internal training videos, this motion system was designed to adapt to the wide range of digital content that Sesimi produces.
Credits
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Client — Sesimi
Brand Agency & Design — SomeOne
Animation — Never Sit Still
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Studio Director — Mike Tosetto
Producers — Sharon Lim, Darcy Green
Project Lead — Melany Webster
Animation — Melany Webster, Nancy Li, Melissa Mai, Bruno Borio
Brand Agency & Design — SomeOne
Animation — Never Sit Still
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Studio Director — Mike Tosetto
Producers — Sharon Lim, Darcy Green
Project Lead — Melany Webster
Animation — Melany Webster, Nancy Li, Melissa Mai, Bruno Borio
MOTION TOOLKIT
The brand patterns (Arrow, Balloon, Domino & Slant) are the heart of the Sesimi brand.
The systematic rippling motion reflects the 'automagic' and ease of the platform.
A set of custom, animating glyphs designed for the brand.
These glyphs add movement to static website headers.
A set of transitions based on the brand patterns.
Lower thirds that reflect the motion of the brand patterns.
A set of panels to be used for paragraphs of text.
Section headers to introduce new topics over footage.
R&D SELECTS
Collection of R&D for various parts of the toolkit.
THANK YOU.
