Hairdresser Clare Adams decided to go solo and work for herself after many years working in a highend salon in Bristol. She approached me to help her forge an identity that would appeal to her black book of customers who were used to a certain quality of

service and experience.

It needed to be simple yet sophisticated and she was keen to stick to a monotone colour pallet. As with many brand identities, I started with logo design that best told the story of Clare’s style and skill set. She has high standards when it comes to hair, yet is very approachable and sociable.

I created a mini brand guide that contained all the usual logo usage guides, typefaces, colour palette, supporting patterns and graphics as well as some supporting social media assets for her FaceBook Page.