One Touch
For the first time in Singapore
OCBC is launching OCBC OneTouch™ the first bank in Singapore that give access to bank accounts through a fingerprint scan using iPhone. Another innovation that OCBC has contributed to the banking industry.
OCBC is launching OCBC OneTouch™ the first bank in Singapore that give access to bank accounts through a fingerprint scan using iPhone. Another innovation that OCBC has contributed to the banking industry.
Problem
The timeline and budget was tight.
The timeline and budget was tight.
Solution
A simple video that claim to be the first in Snagpore
A simple video that claim to be the first in Snagpore
Follow after the launch more feature are added in into OCBC OneTouch™.
Campaign Results
OCBC stay ahead of the game for being the first bank Singapore to
launch the finger-print security.
launch the finger-print security.
High adoption rate of the OCBC banking app on 1st quarter after the launch.
The new technology gain much PR publicity.
Agency: McCann Singapore ECD: Ali Grayeli Creative Head of Arts: Max Chan Snr Copywriter: Cathereina
Film Director: Clayton Lai Producer: XJ DI: Darren Song
Film Director: Clayton Lai Producer: XJ DI: Darren Song
