"Briefing, coordinating, and implementing Rose Verite rebranding, together with our creative agency. We wanted to give the brand a fresh and bold identity to be able to outline the difference between Rose Verite and other wine brands from the same category.

The new identity was created along the 'Forever Summer' promise. Rosé wine, in general, is seen mostly as a summer wine, but we also knew that this was no longer the case because people started to consume rosé in every season.

The new identity was 'Rose Verite - 365 de zile de vara' (365 days of summer), which means that the brand is offering you the opportunity to enjoy the summer mood in every season, even in winter.

What does '365 summer days' mean? A celebration of the joy that summer brings us. Even if it's February and the temperatures outside are around 0 degrees, Rosé Verite is always by your side, each glass preparing the ground for the sun, sand, splashing, terraces with friends.

Brand promise: Forever Summer: Bottled summer - for you to enjoy it NON-STOP Brand personality: Party, cheerful, always fun and joking, exuberant, spontaneous, a little terrible, has no sleep, never gets tired, wakes up and goes to bed late.