cookat Brand Renewal Project
Overview
cookat is a brand that is leading the food trend loved by customers through content that introduces food based on media that has never existed before and through an online and offline Home Meal Replacement (HMR) platform. cookat wanted to build a new brand identity as a food lifestyle platform brand that provides various kinds of food-related experiences and pleasures, not limited images of existing food sales, through business diversification such as PB brand expansion and new businesses.
Project Direction & Brand Strategy : Joo wonsik
BI System Design : Joo Wonsik, Kwangmyung Lim
BI System Design : Joo Wonsik, Kwangmyung Lim
Client : cookat inc.
cookat's new slogan was defined to create a culture where everyone can enjoy and provide a new experience.
Approach 1-1
cookat needed a new identity in line with the expansion of the target class and diversification of the business. Therefore, the meaning of delicious food and various moments was visualized by different font styles in 'cook' and 'at'.
Approach 1-2
cookat market, an online and offline platform operated by cookat, remained recognized as a simple food sales platform, requiring the establishment of a new brand identity and brand architecture unique to cookat market. The online platform unified the brand notation of cookat market into cookat, serving not only as a product seller but also as a platform that provides comprehensive content experience, and organized the brand architecture so that offline stores can operate as flagship stores.
Approach 1-3
Based on cookat's unique experience and technology,
we designed cookcat made's B.I., a PB brand that considers consumer needs.
we designed cookcat made's B.I., a PB brand that considers consumer needs.
Visual Identity
Based on the expressions of various T.P.O, KeyVisual expressed cookat's unique lively and reliable identity using various fonts
suitable for Time, Place, and Occasion.
