Companies move offices all the time. So how do we use our moving annoucement
as an opportunity to stand out from the pack?

 

We turned a simple moving announcement into a fully integrated (and completely bizarre) experience that showed off everygthing we do best. It started with self-mailers and emails to 500 of our top clients, inviting them to follow Lestar, our mascot and Patron Saint of DM, as he travelled to his new home. The journey included everything from live tweets and vines to games, Pinterest boards, and even a question-and-answer session with the great Lestar himself. 

 

47% response rate  |  57% website revist rate  |  1:27 average site dwell time