Branding Project for a kids brand that provides lifeskills workshops. 

Age Group 7-14 years. 

Brand Personality - Playful, Confident, Explorer, Individualistic,Growth, Positive Outlook.

The signature is made up of three elements: the wordmark, the symbol, and the tagline.Our symbol is a lifeboat with a flag hoisted and a kid explorer looking ahead or in the future with a rising sun in the background.

We are using different tones of orange, blue and yellow to create a playful, energetic color palette which also symbolises warmth, friendly, positive and confident brand.