Mint Mobile Website Design
Goals:
Design shift to a premium look and feel
Cater to our psychographic target – Savvy Savers
Continuation of brand imagery, colors and fonts
More design consistency between pages
Improve UI
Role:
UX/UI Design Director
Primary contributor
UX/UI Design Director
Primary contributor
Results:
Mint Mobile showed a 12% statistically significant CVR increase for mobile visitors.
Home Page
Plans Page
Product Page
Shopping Cart
Check Out
Validation and Coverage Flow
Mint Savings Calculator
FAQ Page
Promotional Page
Section on the Refer a Friend Page
