SUPER MATCHA (25)
Pop-up Retail Store Design (2022.7.15 - 2022.8.18)
It is a relay retail pop-up store with the concept of a convenience store with the message "Everything about Matcha, close to you." We prepared 25 products to see various matcha products developed in collaboration with GS25. We designed to allow consumers to meet many items such as convenience products and collaborated goods presented in the place.
This pop-up store did not end as a one-time, but moved three times and proceeded as a relay pop-up in three spaces. With this in mind, we came to think of a modular system. So it can be moved and reused without being thrown away. The advantage of the module system is that it can be implemented in the same way anywhere and permanently reused.
Space is made with tarpaulin, material that is as light, flexible, and tough as vinyl. Tarpaulin is used as a material for parasols or car covers. The tough durability of the tarpaulin and its unique green color have further enhanced the density of the space of the Super Matcha (25).
Creative Direction & Design: Hyejin Sung
Space Design: Post Standards
Media Art Design: 1-2-3-4-5, Soohyun Hwang
Media Art Design: 1-2-3-4-5, Soohyun Hwang
Photography: Post Standards, Soohyun Hwang
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