mlem - Dogs Food & Supplements Identity

•

Mlem

Logo design, Packaging Design, Social Media, Website Design

Real. Healthy. Delicious. Mlem!

Mlem: The name says it all. Based in Australia, we produce dog food and supplements that are as delicious as it is nutritious, and we're so excited to share them with you. We know your dog is the best part of your day, and we want him or her to feel just as good as he or she makes you feel! We think about your dogs when we make our products, because we know just how important it is for them to have a healthy diet that's free from additives, artificial flavors, and colors.

Mlem's Vision, Mission & Our own Challenges

Our products are made with real ingredients like chicken breast and peas, which means your pup will be getting the best nutrients possible without any of those nasty chemicals that can mess with their tummies. Insigniada's main objective was to properly showcase the quality of Mlem's products and grab customers attention, both on shelves via packaging and online via great imagery and thumbnail designs.

Logo Ideas Exploration

The sound/meme 'mlem' originates from dogs licking their own mouth/face when eating a tasty meal and feeling satisfied overall. That's why we decided to implement the flow and tongue motion into the concepts. In the end, Elliot (the owner) had chosen the bold mlem wordmark with the modified 'e' which resembles mlem motion.

Packaging Ideas Exploration & Final Designs

After we've chosen the logo, we've explored some general packaging options (started with the main food products) and presented 2 directions to Elliot. After some discussion, both of us agreed on the second route and typography style, although v1 also looked quite appealing to him.

Designs for Amazon & Overall brand's output and impact

Besides selling online (via website) and in some stores they are currently partnering up, Elliot plans to connect his brand and sell via Amazon too, because it's a good opportunity to boost his brand awareness, especially in the beginning. Here are some of the designs we suggested.

Still waiting for his update regarding the impact, but so far people's response to Mlem's products, brand presence and vibes is really amazing. Elliot told us that he already got a few compliments on the design and that he already referred us a bunch of times (highly appreciated, of course! :)

Website Design & Product Highlights

Besides the new packaging designs and Amazon imagery, we wanted to assist Elliot as much as possible, so to help him promote and sell his products online, we've crafted a new website design. Based on a dose of playfulness, fresh typography and vibrant colors, it's a real delight for doggo lovers!

Client Testimonial

During the pandemic, and even before, I had this dream of opening my brand with food and supplements for dogs, to help them live their best lives. Finally, with the support of my wife, I decided to take a plounge and invested into Mlem. And to be honest, I couldn't even imagine how good looking it is! So grateful for what Insigniada did for me, the collaboration was smooth, creative and full of understanding and patience from Ivan.

- Elliot Cooper / Mlem founder

Thank you for watching!
Are you ready to make your brand awesome? :)

If you are interested in a cooperation with us, drop us an email and we'll get to you as soon as possible.