Lumen
by Otterbox
Lumen Series is the new line of phone cases by Otterbox. It is exclusively designed for the new iPhone14 and offers a range of unique and colorful options with a shimmering pearlescent shine.
Otterbox team's only request was to demonstrate the protective features of the case as well as the MagSafe compatibility with the Apple technology. The final concept for this video landed more on the abstract side of things in order to avoid being too literal which also allowed us to be more playful and have some creative fun with this spot.
This visual execution is driven by the presence of spherical soft body objects interacting with the cases and subtly highlighting their features. Spheres are meant to imply day-to-day case usage and evoke a feeling of the device always being protected and looking great.
Credits:
Client: Otterbox
Agency: Mass FX Media
Creative Development: Wojciech Betlej
Art Direction | Design: Wojciech Betlej
Motion Design: Jon Drobil, Wojciech Betlej
Sound FX: Eric Sinha
Producer: Tracy Hindman
THANK YOU
