Briefing: Branding and E-Commerce site for an outdoor and adventure company, focusing on UX and UI (personas, architecture, navigation flow, wireframes, wireflow, interface).
After studying the market and considering several approaches, I developed the e-commerce web app with the goal of not only buying, but making the customer part of the experience the brand philosophy transmits, totally personalised based on choices and use.
A space not only to discover all trends in outdoor fashion, or get the perfect outfit when you introduce destination and date, but also with the goal of creating a community of adventurers, with blog, videos, tips and challenges.
TOOLS:
Figma
InVision
Adobe Illustrator
Adobe Photoshop
Adobe XD
