SK broadband Onboarding Kit 2022
The design of the kit is focused to provide a unique experience from the newcomer's point of view and make it a memorable brand experience, rather than being a one-way delivery of information. As a leading company in the Korean media industry,
SK broadband provides an overall media services: from media platforms like IPTV, cable broadcasting, OTT, and broadcasting production to the production of original contents.
The brand experience package design was carried out through the keywords of “media”, the company’s core business,
and “creativity”, the core virtue required of talented workforce. The three-dimensional experience of the corporate identity is implemented through the use of the company's main brand assets (SK orange and SK CI wings of happiness), transparent material that brings to mind the screen, welcome cards that interactively draw out the participation of the user and graphic patterns inspired by the signals emitted by the TV adjustment screen. The acrylic box package is not a one-time package that
is torn and thrown away, but is designed to be a continuous brand experience and pride by being reused for multiple purposes, such as a laptop stand and desk organizer.
