Brand identity / CEVA - Argentine Basque Business Chamber
The design of the brand identity that we have developed for CEVA is based on the union of both cultures through a symbology that unites both locations:
1/ The Eguzkilore: The protective plant of the Basque people
The 'Eguzkilore' or Flower of the Sun in Spanish, is a plant full of light and strength, which has become one of the most traditional symbols of Euskal Herria.
They used to be placed on the doors of houses and farmhouses as a symbol of protection.
The 'Eguzkilore' or Flower of the Sun in Spanish, is a plant full of light and strength, which has become one of the most traditional symbols of Euskal Herria.
They used to be placed on the doors of houses and farmhouses as a symbol of protection.
2/ Inti: Inca sun god. Argentine national emblem
Inti was represented in the shape of a gold ellipsoid.
He was adored and revered, and they went to him in search of favors and help, to solve problems and alleviate needs, since only he could bring forth crops, cure illnesses and provide the security that human beings require.
Inti was represented in the shape of a gold ellipsoid.
He was adored and revered, and they went to him in search of favors and help, to solve problems and alleviate needs, since only he could bring forth crops, cure illnesses and provide the security that human beings require.
