Knock-Knock Animation's profileRuby Nian's profileEnzo Zeng's profile+1

HLA | NEW YEAR ANIMATION

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HLA  | NEW YEAR ANIMATION

​​​​​​​Knock-Knock Animation has created an animated short film for HLA to celebrate the Year of the Rabbit, in which the rabbits return to their hometowns to deliver New Year wishes and gifts to their families and friends. 
We chose three lucky idioms related to the Year of the Rabbit to link the whole film, so that the whole film can create a unique style of rabbit blessing.



CHARACTER DESIGN
| SKETCH |
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
This is the visual impression of the rabbit protagonist that we imagined at the very beginning, so we used to create this visual impression first, we like this smart personality, somehow this version is very deep in our hearts.
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
| COLLECTION |
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
The above version is the basic type, slightly rounding each rabbit to make it a bit fatter and 
separating the faces a bit more.
| FINAL OUTFIT |
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics



STORYBOARD
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
STYLEFRAME DEVELOPMENT
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
At first, the design was for a night scene, we thought it would be more atmospheric, but the client wanted a brighter and more positive visual atmosphere for Chinese New Year, so we adjusted the visual atmosphere to twilight.


STYLEFRAME
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics


MOTION
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
3D after effects animation character animation Character design Digital Art knock-knock animation motion design motion graphics
CREDIT


Client：HLA  海瀾之家
Production DEPT.：MeowVisual & Knock-Knock Animation 諾恩動畫
Director：莊絢淳
Design & Animation：Knock-Knock Animation 諾恩動畫

Story & Storyboard：Ruby Nian / Enzo Zeng / 莊絢淳
Character Design : 莊絢淳
Character Design assistant : / Ruby Nian / Enzo Zeng / Pasu 
Idiom Text Design : Ruby Nian
Scene design : 莊絢淳
Graphic Design : 莊絢淳​​​​​​​
Character Modeling：莊絢淳 / 陳捷夫
Character Texture：李明學
Character Rigging：陳捷夫
Sim Rigging：陳捷夫
Scene Modeling & Texture : 莊絢淳
VFX Clothing Wind Simulation：陳捷夫

Layout : 莊絢淳
Animation : 莊絢淳
Lighting：莊絢淳
Render：陳捷夫 / 莊絢淳
Compositing：莊絢淳

Original Music Composer：游明勳
Sound Designer / Re-recording Mixer：游明勳

Special Thanks : Queenie / NN

HLA | NEW YEAR ANIMATION
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