The keyword of BlackN is ‘Young Premium’.
The brand targeted 2030s’ taste and exclusively publishes high-class works
centered on popular writers who have a solid fandom.
The brand targeted 2030s’ taste and exclusively publishes high-class works
centered on popular writers who have a solid fandom.
The keyword of BlackN is ‘Young Premium’. For customers in their 20s and 30s,
popular writers who have a solid fandom will exclusively publish SSS-class works in RIDI. Also, the goal is to discover representative works that can lead the trend according to keywords.
As ‘Black’ is already in the brand name, black is the first key color of BLACK N.
The sub color to be used with black, which is the most basic, was determined according
The sub color to be used with black, which is the most basic, was determined according
to the genre. we chose pink color for romance genre and purple color for romance fantasy genre.
BlackN Brand Identidy Design
Project by RIDI BX Team
Project Direction: Joo Wonsik
Brand Design: Kim Dana
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BX Team | Design Center
RIDI Corporation
Project Direction: Joo Wonsik
Brand Design: Kim Dana
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BX Team | Design Center
RIDI Corporation
