MD3 Studio was responsible for creating the design of two catalogues, with three pages each, whose goal is the presentation of the Central Complex and Uptown Apartments, located in Vilamoura - Algarve; to be announced and sold by Vilamoura World.  According to the briefing. 

Both properties are located in the same villa, Vilamoura, however they present architectonic differences between them. While the Central properties are housed in a luxury gated community in the center of Vilamoura; the Uptown properties are build to be ecological and sustainable housing, set in a typical Portuguese vila.​​​​​​​

The concept design strategy is directed towards a more relational communication, which main goal is to sell the experience and quality of life that a person can have in Portugal (more concretely in Vilamoura) and only, finally, to direct potential customers to the purchase of Central or Uptown properties, without foisting an aggressive sale.

The main justification for implementing this communication strategy is to get the reader to first meet Algarve - a “dream destination address” -   a captivating subtitle, strongly described by an image that represents this “dream”. 

It’s also eye-catching for the magazine’s ultimate goal: to buy an apartment.

Uptown