THE CLIENT: One of the most fun projects I've had the pleasure of working on - a complete redesign of a quiz game that turned into a brand due to its massive success. House Party (Domówka) is a game directed towards young people wanting to make their gatherings with friends more interesting with a little friendly competition.

BRAND VALUES: One thing that's missing when we think about a party thrown by young adults is a card game and House Party is here to change that. This quiz game wants to encourage people to get closer to each other by competing in a battle of questions relying on quick sense and awareness of the latest trends, memes and gossip, as well as some trickier trivia. A portable game that can be taken anywhere, Hose Party proves that quizzes can be fun for young people too and offers a new way of spending time with your friends. 

LOGO: The logo made of capital letters is bold, but funky curves of the characters soften it a little bit - because of that the brand is loud, but doesn't feel stiff. The focal point of the brand mark would be the letter ó that I've stylised like an emoji - a nod to the younger audience raised in the world of texting. Entire mark easily fits in a circle, which makes it easier to apply in all kinds of situations.

BRAND COLORS: As Gen Z representatives are the target here, eye-catching neon colours are perfect to translate the excitement of a party. They refuse to blend in with the background and enhance the boldness linked with young generations. Despite how loud those two contrasting shades are, they blend easily together, making it a good yet controversial choice.

BRAND ELEMENTS: In the game packaging each category is expressed by an icon, and mixed together they create a brand pattern. Throughout the visual communication imagery of different kinds of gatherings - from laidback hangouts with friends, to parties filled with music and dancing - underlines the fact that this game can be played by anyone. The campaign that follows the launch is impossible to miss thanks to the aforementioned neon colours and bold icons. However, in order to hold the viewer's attention for a little longer, some of the most head-scratching questions are displayed on posters and banners. The goal of that is for the trivia to stay with the audience for much longer than the time they are able to normally interact with an ad. That creates a memory of the brand in their minds.