Hopescotch 2023 Scroll Calendar
In celebration of Chinese New Year 2023, we intended to craft something that commemorates the water rabbit. The design idea and name took inspiration from a rabbit’s hop, the hopscotch game, and hopes for the year. Then born Hopescotch, a scroll calendar that reminds us to hop into a new day with new hope, because a mindful manifestation is indeed a powerful tool as we believe it.
The hopscotch game is a game well-remembered from our childhood. The game comes in diverse patterns, possibly different in varied countries or regions of the world. We took this advantageous opportunity from the versatility that the hopscotch patterns give us, and made it into something more appropriate for our idea –– with 12 boxes of the year that form a rabbit head figure to “hop” onto.
The hanzi of the word ‘rabbit’ 兔子 (read: Tùzǐ) is another element we looked into. Playing around with the two hanzi characters, we shaped it to resemble the number ‘23’ while keeping the fluidity of water in its shape’s dynamics. Rounded, liquidy, and a bit wonky, the traits gave a nod to the water rabbit, which defined our approach to Hopescotch’s logotype.
The scroll calendar is printed on Tyvek, with an acrylic rod on its end to keep steady as folks go through the year. Through Hopescotch, we hope to prosper by starting the steps with good feet. The water rabbit inspired us to simply believe our fate is not decided by prophecies, but by our efforts and dreams.
©Thinking Room 2023
All rights reserved
Creative Director: Eric Widjaja
Art Director: Ritter Willy Putra, Ira Carella, Bram Patria Yoshugi
Graphic Designer: Kezia Josephine, Clifford Caleb Dione
Copywriter: Sasqia Pristia
Portfolio Photographer: Vony Wong
