Mauro Mason's profile

UP2YOU Neutral Company Explainer Video

Mauro Mason
•
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability


Up2You - Neutral Company explainer video

We teamed up with UP2YOU to create a explainer video for their main product: Neutral Company, a tool that aims to reset the Carbon Footprint of companie.


Credits

Creative Direction — Ocular Lab 
Script — Ivano Scuderi
Storyboard — Mauro Mason ​​​​​​​
Illustrations & Animation — Mauro Mason and Ocular Lab 





Design


The client provided us a very reach color system so we started from this to develop consistent illustrations.

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We chosen a font family with a wide weight range for an impact typography.

after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability


Characters

after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability



Storyboard

Here part of the storyboard: the opening sequence.

after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability



Gifs and behind the scenes

after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability



Thanks for watching ; )

after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
after effects animation carbon footprint circular economy green green economy marketing motion motion design Sustainability
​​​​​​​ocularlab.it





UP2YOU Neutral Company Explainer Video
Published:
Mauro Mason's profile

Owner

Mauro Mason's profile
Reggio nell'Emilia, Italy

UP2YOU Neutral Company Explainer Video

We teamed up with UP2YOU to create a video explainer for their main product: Neutral Company, a tool that aims to reset the Carbon Footprint of c Read More

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives