FILSON A.I. SPEC CAMPAIGN
NONE OF THE MODELS OR LOCATIONS ABOVE EXIST.
I CHALLENGED MYSELF TO CREATE A SPEC CAMPAIGN FOR FILSON,
AN AMERICAN OUTERWEAR BRAND, WITHOUT SHOOTING A SINGLE FRAME, SIMPLY TO SEE WHAT I COULD COME UP WITHIN A COUPLE HOURS.
I GENERATED THE BASE IMAGES WITH MIDJOURNEY USING COMMON TEXT-PROMPTS AND SOME MAGIC-PROMPT-SAUCE THAT I FIGURED OUT AFTER LOTS OF TESTING, WHICH TOOK THE RESULTS TO A LEVEL THAT I HONESTLY WASN'T EXPECTING. I GENERATED AND EDITED THIS SET IN ABOUT 3 HOURS.
I EDITED THE IMAGES IN A WAY THAT FORMS A VISUAL LANGUAGE THROUGHOUT THE SET TO SELL THE EFFECT EVEN BETTER AND ADDITIONALLY USED SOME VISUAL OVERLAYS TO CONNECT THEM FURTHER.
AS A PHOTOGRAPHER AND FILMMAKER I AM NOT SURE HOW TO FEEL ABOUT THE RAPID SHIFT IN A.I. TECHNOLOGY, THE POSSIBILITIES AND WHAT THEY MIGHT MEAN FOR THE FUTURE OF THE FIELD THAT I WORKED IN PROFESSIONALLY FOR OVER 10 YEARS. IT'S CONFUSING, SCARY AND WEIRDLY EXCITING.
SEE THE EVOLUTION FROM BASE IMAGE TO FINISHED VISUAL BELOW.
LET ME KNOW WHAT YOUR THOUGHTS ARE IN THE COMMENTS.
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