Sense & Spend
UI UX Redesign | Mobile App Redesign
Nowadays, the tech-savvy Gen Zs always crave more ideal banking experience for banking apps. A new killer feature is then being proposed for Hong Leong Bank's HLB Connect App to further enhance the digital banking services, including innovating the online banking experience to meet Gen Zs’ expectations.
Overspending Is The Key
It's not an easy task to propose a unique feature with the existing features in the market. A key is then being found after getting a response from a targeted user. By discovering overspending behavior, the user needs a feature to control through giving warning when overspending. However, the condition is not to stop the users from spending in a way of forcing.
Let's Meet Connec & Cards
Inspired by the bank's pocket mascot, a friendly blue partner, Connec, is here to sense the spending and control the behavior of overspending. To enhance the visual experience, there are a sets of status cards which indicates the spending amounts. If you overspend, you will get a "danger red" card. Let's see which card you will get. Hehe...
Challenge Now Or Just Sense?
It will be more thrilling with a challenge, right? You are free to choose to challenge your spending or just sensing without completing missions. By choosing to challenge, you may get a reward coin or a block. The coins can exchange for points to get a discount when spending with the app in a certain shop.
Thank You For Watching
*all image sources are used for academic project*
