THE CHALLENGE:  Communicate Gerdau's commitment to quality, innovation, and local communities towards contractors within the steel industry. As well, highlight involvement with the San Diego Library construction.

 

THE SOLUTION:  A national print campaign that highlights the contractors feeling of fulfillment when seeing a vision come to life. This campaign was inspired by the quote, "Great minds discuss ideas; average minds discuss events; small minds discuss people." A collaboration with Frank Pellegrini and Eric Clark

 

Featured in: Modern Metals, Engineering News-Record, American Metal Market, Modern Steel Construction, Forward Magazine, and Structure Magazine.