CONTEXT:
CL Leather: Make It Yours Campaign
The CL Leather Make It Yours brings a fresh and new revamp to the CL Leather and Vintage silhouettes. This campaign speaks to the individual, empowering them to bring their everything to anything they do.
Reebok South Africa tasked us with bringing this new Classic Leather to life using the overarching Life Is Not A Spectator Sport narrative.
The objective was to drive product and brand awareness to tell the key story that resonates with the Reebok consumer.
Reebok South Africa tasked us with bringing this new Classic Leather to life using the overarching Life Is Not A Spectator Sport narrative.
The objective was to drive product and brand awareness to tell the key story that resonates with the Reebok consumer.
Role:
Creative Strategist
