Areaware is a New York-based design company that specializes in creating artful and functional everyday objects with a story to tell.
This project focuses on one of their products, The Balancing Blocks, and aims to capture the essence of Areaware’s design philosophy through the packaging: everyday objects should be both practical and enjoyable.
To reflect the playful and creative spirit of the Areaware brand, the packaging design takes inspiration from the shape of the Balancing Blocks themselves. Therefore, each of the packaging boxes comes with its own unique structure and slanted surfaces. By doing so, it not only showcases the features of the product but also provides a glimpse of what consumers can expect inside.
Each packaging box features a unique illustration that tells a story. The cloud character represents mindfulness, inspiring users to concentrate and cultivate patience while playing with the blocks. The TV symbolizes fun and entertainment, highlighting the endless possibilities of stacking the blocks. Lastly, the astronaut design connotes imagination and creativity, inviting users to express their own creativity while experimenting with different sculptures and constructions.
