From the Department of Culture of Hermosillo, in the Mexican state of Sonora, we were asked to do all the creativity, online and web campaign for the digital conference “Hermosillo Dialoga”. A four-day conference to discuss and rethink culture from the Sustainable Development Goals.
The client wanted to have a visual link with Mexico but without falling into the obvious, they wanted something modern and colorful focused on a European audience.
We created a palette of bright colors taken from images of houses and handcrafted motifs from the region of Sonora, as well as various minimalist patterns taken from different textile motifs to create a direct link with the city of Hermosillo.
