Historically, models in Beauty Branding ads were women with perfect, almost unrealistic measurements. Until 2004, when Dove broke this stereotype with "REAL BEAUTY." In 2022, Mirringo, a cat food brand, decided to use that same strategy but in another category.
A campaign that claims that the cats used in advertising are not like the cats we have in our homes.
They don't pose for photos, they are simply real cats.
Agency: Delirio & Twain
Client: Mirringo, Grupo Bios
CCO: Eva Santos, Mauricio Rocha
Creative Director: Andrés Mejía (ANDRECHE)
Creative Art Director: Albert Jefferson Bulla
Creative Copywriter: Valeria Silva Carreño
Creative Motion Graphics: Andrés Rincón
Client: Mirringo, Grupo Bios
CCO: Eva Santos, Mauricio Rocha
Creative Director: Andrés Mejía (ANDRECHE)
Creative Art Director: Albert Jefferson Bulla
Creative Copywriter: Valeria Silva Carreño
Creative Motion Graphics: Andrés Rincón
Producer: Amazeinc Studios, Tatiana Infante
Photographer: Mauricio Cifuentes
