ADAM SOUL is a company that produces men's suits in the medium and medium+ segments. On the Russian market, the company occupies a leading position in the supply of men's suits. Only exclusive, natural fabrics and the best technologies are used in production, allowing to create high-quality products that will delight their owners for a long time. One of the founders of ADAM SOUL approached us with a request of redesign the graphic image of the brand. We have chosen a classic approach to style, using only black and white colors and their shades in our work. That helped us to set a strict and restrained style for the brand .The brand's design was developed in the spring of 2023 and presented in the spring collection.