HYSTELICA
BRAND Positioning FOR A PSYCHEDELIC RESEARCH NON PROFIT
BRAND Positioning FOR A PSYCHEDELIC RESEARCH NON PROFIT
I have recently completed a pro bono project, creating a brand identity and brand colours for the startup Hystelica. The organisation is committed to advancing the understanding and utilization of psychedelics for therapeutic purposes for women–a topic very important to me.
My colleague, Oliver Clarke and I discovered the typography while collaborating on another venture in the realm of psychedelic startups, which subsequently underwent a transformation in both name and concept.
We are profoundly grateful for the opportunity to support Hystelica and contribute meaningfully to their noble cause.
Promoting positive change in the realm of psychedelic therapy through design and supporting #womeninpsychedelics means a lot to me.
Thank you Grace Blest-Hopley PhD!
Output:
brand positioning
brand identity
Team Credits:
Founder: Grace Blest-Hopley PhD
Creative direction: Alexandra Plesner
Art direction: Oliver Clarke
All images and videos courtesy of the team.
