Making Gameboy colour retro, targeted between the ages of 20 – 35. We will re invent the Gameboy to be wireless and compatible for downloading games rather than having to insert a cartridge.

 

 

Bringing back what we all loved, in times where we need to feel young again.

 

 

Metrolite 

Print

 

 

Concept: To re engage an out dated product into today through a fresh campaign.

Client: Nintendo, Gameboy

Concept: Making Gameboy colour retro, targeted between the ages of 20 – 35. We will re invent the Gameboy to be wireless and compatible for downloading games rather than having to insert a cartridge.

Unique selling point: Bringing back what we all loved, in times where we need to feel young again.