Le Cadeau is an Abu Dhabi-based luxury gift shop offering gift services and products, including premium cakes, flowers, chocolates, and more.
A direct translation of 'gift' from French, Le Cadeau sought to elevate the language of gift-giving in a one-stop shop with a visual identity where its sophistication only Le Cadeau embodies. Gift-giving can symbolize happiness shared with loved ones and an elegant way of expressing thoughts and feelings. This essence of happiness is reflected in the overall identity with a ribbon, which is a prominent visual cue to presents. A nouveau typeface nods to a walk down the old France lane.
Wrapped up with French folklore to breathe a bit of magic into the identity, Le Cadeau fairies are creatures with ribbons for wings, whose touch on every Le Cadeau's touchpoints brings happiness to those who give and receive it. Be it the logogram, the cake boxes, wrapping paper, or the delivery vans, happiness is shared wherever Le Cadeau fairies' ribbons are seen.
©Thinking Room 2021
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Creative Director: Eric Widjaja
Art Director: Ira Carella
Graphic Designer: Eva Mega Astria
Illustrator: Eva Mega Astria, Ira Carella
Copywriter: Sasqia Pristia
Motion Graphic: Gerwyn Giovanni
Account Executive: Regitta Jasmine
