Blinkit Marketing 💛
1. Billboards
Trigger Warning: You may start dancing to Bollywood music.
I was given the opportunity to creative direct for Blinkit's first outdoor campaign in some select cities in North India.
The brief was to create synergy between Zomato and Blinkit and to have fun with copies. For this particular campaign, I worked with a team of designers, copywriters and brand managers and designed Bollywood-inspired billboards.
Each board is inspired by a popular song.
Trigger Warning: You may start dancing to Bollywood music.
I was given the opportunity to creative direct for Blinkit's first outdoor campaign in some select cities in North India.
The brief was to create synergy between Zomato and Blinkit and to have fun with copies. For this particular campaign, I worked with a team of designers, copywriters and brand managers and designed Bollywood-inspired billboards.
Each board is inspired by a popular song.
2. Parking Boards
Another touchpoint we recognised as a potential for marketing is society branding.
Another touchpoint we recognised as a potential for marketing is society branding.
The idea behind this campaign was to remind the residents that they don’t need to step out for groceries.
For our digital audience, we wanted to do something cheeky and smart.
3. Digital Campaign – Reel Trends
We also explored a trending-music inspired template as well which ran as Google Ads.
We also explored a trending-music inspired template as well which ran as Google Ads.
4. Starter Packs
5. Misc.
