As a nonprofit marketer, you probably have a lot of questions about how to improve your organization’s digital presence. Due to the rapid emergence and evolution of new technologies, such as the rise of influencer marketing, the way that organizations operate has changed. Some of the key changes that have occurred include the shift from outbound marketing to inbound marketing.

Many nonprofits have already gotten used to some of the traditional tactics, such as email marketing and blogging, but there are still many effective strategies that are not yet widely used. One of the most common platforms that non-profit organizations can use is Google Analytics. This free web analytics tool can help them analyze their website traffic.