LANCÔME | AN ODE TO HAPPINESS
Lancôme is a leading French luxury beauty brand that offers high-quality products and services. They wanted to promote their La Vie est belle (L'eau de Parfum) product for the Christmas season. This fragrance symbolizes happiness and joy. The goal was to create ads inviting people to celebrate togetherness by giving this product as a gift. I had to deconstruct PSD files to create motion graphics showcasing the product in dynamic scenarios. I had to use sophisticated and refined style techniques that matched the brand's identity and the product's essence. I used smooth transitions, delicate typography, and sparkling effects to create a premium and festive atmosphere.
