Logo

Inspired by vintage cookbooks and early coupons, Cooper Black was chosen to bridge the gap between old and new. The logo is tightly kerned to represent the feeling of being welcomed into a friend or family’s home.

Typography

Round like a plate and friendly on the eyes. Calibre shares the precision and engineering similar to trying a recipe for the first time.

Website & Podcast

Wellfed the podcast interviews creatives and talented individuals all over the New York area. It covers topics such as getting a job in the creative industry, work-life balance, and the occasional favorite meal.

I designed and built the website to allow listeners to find episodes and all of the listening platforms the podcast is distributed to. Article pages include a full transcription of each episode along with imagery a branded ‘To-Go Notes’ section for each episode.

You can find episodes of wellfed here.

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