Louis Wes x Interbrand for Helia
The team at Interbrand worked closely with illustrator Louis Wes to propel the organisation into a bright new era with an inspiring identity — Helia. The name of the game — is to improve the home ownership experience, enabling people to reach new heights and achieve their property goals.
Helia (derived from Heliacal, means ‘near the sun’, and relates to when a star rises with the sun) is guided by its purpose: To accelerate financial wellbeing through home ownership, now and for the future.
The new identity showcases how Helia works hard to cut through complexity, empower its customers, and move people towards their property goals. It strikes a balance between pragmatism and possibilities, simplicity and solutions—all while providing moments of uplift across every touchpoint.
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Illustration: Louis Wes
Agency: Interbrand
Animation: Matt White, Marco Palmieri
Photography: Nick de Lorenzo
Videography: Entropico
