Full Harvest Moonz Web Design & Branding
This women-owned and operated recreational dispensary was looking for a comprehensive digital marketing strategy to help them hit the ground running in the Massachusetts cannabis industry.
Full Harvest Moonz had existing branding assets and a very minimal digital presence. They needed a full marketing arm to update and support their brand to align with their recreational audience.
With a very intentional mission – to bring healing to the mind, body, and spirit and create balance and wellness from within – the Full Harvest Moonz team wanted to carefully target ideal customers with their online strategy, specifically with organic content on their website and social media.
Full Harvest Moonz had existing branding assets and a very minimal digital presence. They needed a full marketing arm to update and support their brand to align with their recreational audience.
With a very intentional mission – to bring healing to the mind, body, and spirit and create balance and wellness from within – the Full Harvest Moonz team wanted to carefully target ideal customers with their online strategy, specifically with organic content on their website and social media.
I explored elegant, feminine, and minimalistic visual branding to align with the look and feel of the dispensary interior. This involved bringing in lunar imagery and honeycomb motifs throughout the logo and iconography that could also be easily translated onto the website:
I built a modern website from scratch to mimic these brand design elements, taking inspiration from the brand standards as well as their physical storefronts in Haverhill and Lowell.
Most importantly, the website was designed to be fully responsive and mobile-friendly for quick online ordering and leveraged organic digital marketing efforts to increase website traffic, sales, and loyal customers.
Most importantly, the website was designed to be fully responsive and mobile-friendly for quick online ordering and leveraged organic digital marketing efforts to increase website traffic, sales, and loyal customers.
