Babycare Brand Identity Design Renewal



Project Overview
Babycare forms a stylish look and feel favored by housewives in their early 20s and 30s who are buyers of similar brands and other brand threads. Baby Care presents high-quality aesthetic standards to care for children's aesthetic development and takes care of our children's lifestyles with high-quality and safe products. We have developed a sophisticated and modern brand look and feel to break away from the uniform image of the existing parent brand market by continuously maintaining the direction of 'Creative' that is different from other brands.






In the mothering brand market, babycare's brand orientation is not only appealing to the image of babycare (only thinking and caring about babies) of existing competitors, but also continuously maintains the brand DNA "Creative" that reveals babycare's identity, breaking away from the traditional mothering brand market and delivering inspiration to young people with purchasing power.


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Babycare Brand Identity Renewal

Client:
BabyCare
Year:
2020
Creative Directors: Daniel Kim, Tyodi Hyojin Lee
Designers: Tyodi Hyojin Lee, Eunhee Kim


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Babycare Brand Identity Design Renewal
Published:

Babycare Brand Identity Design Renewal

BabyCare exudes a chic and captivating appeal, resonating with young housewives in their early 20s and 30s, who seek similar aesthetic preference Read More

Published: