"Turn Vision Into Fashion"
Client: Saw Optica
Project: Brand Strategy & Brand Identity
Year: 2022
SAW OPTICA carries itself with sophistication, believing in pairing the individual with practical and personalised frames that best describe the wearer’s characteristics. The goal is to help customers develop a certain level of sensitivity towards self expression, to refuse the bland, have the confidence to constantly explore and express.
The brand delivers upon this promise through its curation of varied designed frames and experienced consultants. Ultimately all of these frames have to be put into context, shifting the real attention towards the customers. The facial features, the combination of the organic and the inorganic material to finally compliment the self identity. Every pair is an opportunity to reframe the self, every encounter becomes a chance to understand the self.
The brand delivers upon this promise through its curation of varied designed frames and experienced consultants. Ultimately all of these frames have to be put into context, shifting the real attention towards the customers. The facial features, the combination of the organic and the inorganic material to finally compliment the self identity. Every pair is an opportunity to reframe the self, every encounter becomes a chance to understand the self.
LOGO Application:
To protect the logo from other visual elements, it is important that it is surrounded by a minimum amount of clear space. Always measure the clear space with the pupil of the eye.
