KUMIKO, a name derived from the fusion of "kumi" for beauty and "ko" for balance in Korean, is embarking on a mission to redefine skincare. This project revolves around the development of Kumiko's branding and packaging, a harmonious blend of tradition and innovation. At the core of Kumiko's identity is a commitment to crafting natural, vegan skincare products deeply rooted in traditional Korean beauty rituals.
Kumiko's branding is an ode to the enduring elegance of Korean skincare practices. The logo seamlessly marries modern design elements with subtle nods to traditional Korean calligraphy, symbolizing the brand's dedication to harmonizing heritage with contemporary beauty needs. The color palette chosen evokes the tranquil and rejuvenating landscapes of Korea, encapsulating a sense of serenity and purity. In the packaging design, intricate patterns, inspired by Korean textiles, adorn each product, elevating them to pieces of art. This tactile experience mirrors the luxurious quality of Kumiko's skincare offerings. Furthermore, Kumiko proudly champions sustainability through the use of eco-friendly materials, aligning itself with the increasing demand for ethical and eco-conscious beauty products. Kumiko's product line is a testament to the power of nature. From cleansing oils enriched with ginseng to serums infused with the goodness of green tea extracts, Kumiko promises an exquisite journey toward radiant, healthy skin while staying true to its natural and vegan values. This project seamlessly blends minimalist product photography with lifestyle shots, inviting viewers to immerse themselves in Kumiko's world, where self-care is celebrated as an art form. Kumiko isn't just skincare; it's a bridge between timeless beauty traditions and contemporary values, a celebration of the beauty of simplicity, and the promise of balance and radiant, naturally glowing skin.
