Zakaria EL BOUKHARI's profile

McDonald's Fidelity Program

During COVID, I worked on a McDonald's social media campaign to promote a new contactless fidelity program using the McDonald's app in three situations: in front of the digital board, the cashier, and the drive-through. 

Each situation process is illustrated in a motion graphics video, I work on the illustration storyboarding and the final animation.
In parallel, I also illustrated some Stories content that encouraged people to follow the health and safety measures.
McDonald's Fidelity Program
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