For this case study, I was told to select a historical figure and a type of restaurant to combine together in order to eventually create an ambiguous logo. After selecting my historical figure and the type of restaurant, I had to research these two things to better understand how to create my logo. 

For my historical figure, I selected Vincent Van Gogh, famous post-impressionist Dutch artist. 

After selecting my historical figure, I began researching him as a person, and came out with 10 telling facts about him. He was a Dutch Man. He was a post-impressionist painter. He painted the iconic “Starry Night”. He lived in France near Paris for most of his life. He painted many self-portraits. He cut off his own ear. He died at a young age. He made over 2,000 paintings in his lifetime. He made “Starry Night” while in an asylum in France. He was never famous while he was alive.

After I finished researching my famous historical figure, I had to select a type of restaurant to pair the historical figure with. After much thought, I decided my best pairing was a cozy wine bar to pair with the artistic vibe of Van Gogh. 

I had to select images of wine bars and what they serve to begin thinking about what I could pick and choose from a variation of wine bars and the decor to include in my logo. 

Once I had settled both the historical figure that I was using as well as the type of restaurant that I was going to use, I made two mind maps. I made one for Vincent Van Gogh, my historical figure, and one for wine bars, my restaurant type. This helped me to expand my thinking and to help me think of different things that I could incorporate into my ambiguous logo. 

After creating both my initial research for the project, I began to think of ideas for how the logo could include both sides of the puzzle while still being ambiguous. I was asked to brainstorm 15 ideas on how to do this using different types of ambiguous form. These are the initial drawings. 

After I completed my fifteen iterations in drawing form, it was time to begin making one iteration into different versions. After going back and forth for a while, I decided that I was going to make the palette with the wine bottle cut out. These are my eight iterations of that. 

After looking at these, I decided my best option was to go with the wine bottle that is even with five perfect circles. I wanted a different color background than white, so I kept it monochromatic and added in text that read "Vincent's Vino" for the name of the restaurant. I finalized the logo and put different fonts in different locations on the logo to try and find what I thought would be the best look for the logo. 

After looking at my font options for some time, I thought it looked best on the center on the bottom in the same color as the logo. Finally, I put it all together, and this is my finalized logo!