At the start of Verizon's 5G social campaign, I worked with a social media team as a motion designer while at The Community Miami Agency. We produced a range of animated treatments that lend more movement to typography and complement any background video or photography.

The challenge was to convert Verizon's documentary style commercials to more engaging and shareable social content. Our design team leaned on typography instead of the usual shapes or colorful splashes seen on social media. It added an edge of creative to the visuals, but still delivered each message with a good measure of seriousness attached. 

A few hidden obstacles included defining content that was currently being explored and engineered as we created around and for it. 5G in late 2018 was new to everyone including us as a creative team. The occurrence of frequent discovery calls and working around the clock was not uncommon. This was due to the evolving metrics within the 5G and all around telecommunications infrastructure of Verizon. Throughout the entire 5G campaign, there was a need for consistency and thoroughness to properly convey the correct data for every post.