M1 is the Finance Super app. They required a promotional video to help introduce a new feature, Smart Transfers, to their exclusive members.
Client: M1 Finance
Project: Smart Transfers Feature Video Launch
Role: Art Director, Motion Designer
I was brought in during the production stages to design and animate the video in it's entirety.
This was the companies first journey into motion design and 2D animation.
I was asked to take command on the decision making for reworking the brand's messaging style to be more fun, yet still precise and informative. We leaned into their current use of illustrations on social media, and adapted the compositions for an online video. Also included were select details found within their website and mobile app design, more specifically, their dual colored background layouts, cog assets, stock indicator icons and the animated pie sequences for a deeper connection of brand awareness and ownership.
The process was hectic due to the natural dealings of working with the last minute updates of a mobile app and the basic UI design changes that come through. Thankfully, the project reached its estimated turnaround, a 8-10 short weeks, from storyboard to final.
