Client: M1 Finance
Project: Owner's Rewards Card Launch Campaign 3D Animations (Web/Online/Social Media)
Role: Art Director, 3D Motion Designer
The goal for M1 was to elaborate on their striking new credit card design by creating 3D rendered replicas to tease through out social media and their website.
I worked closely with the creative director embracing a darker, more mysterious tone while striving to display glimpses of brand ownership throughout. Highlighting the brands golden hue as lighting introduces a suspenseful mood, driving off the original campaigns reveal of the Owner's Rewards card.
Achieving the right textures was the challenge. On a halved layout, the execution of a smooth and shiny finish along with a rough, grainy bump is what ultimately gave the model realistic features to bring home the look and feel of these animations.
A third animation was added later to the project to visually convey the abundance of featured brands included within the rewards program. See this animation live on the M1 Finance website:
A third animation was added later to the project to visually convey the abundance of featured brands included within the rewards program. See this animation live on the M1 Finance website:
