LEGEND: Technology is so advanced that mankind can traverse spaces on a cosmic scale in a matter of seconds. And so, formed the architectural coalition "VOSTOK", plows through space, visits the inhabited planets and erects progressive futuristic structures for their inhabitants. It is worth noting that the "Vostok" is not a small influence on the harmony between the architecture and the flora of a particular planet. That in turn allows their architectural works always be relevant and give only a warm feeling for a very long time...
Task: Creation of an identity for a cosmofuturistic architectural bureau
Client: Architectural bureau VOSTOK®
Objective: Vostok is a leading architectural bureau specializing in designing buildings with a completely new perception of forms and meanings. However, their branding and visual identity did not reflect their unique positioning and design aesthetic. They approached our branding agency with the challenge of creating a distinctive and memorable visual identity that would match their futuristic approach to design and set them apart from the competition.
Solution: Our team of branding experts and designers worked closely with the Vostok team to develop a visual identity that would project the essence of the brand and design philosophy. We proposed a style that reflected the aesthetic of cosmofuturism, combining futuristic and space elements with a modern, minimalist approach to design.
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A flash^ as the birth of a supernova. A symbol of a breakthrough and the distant unattainable. The takeoff of a spaceship from a spaceport, a kind of boom and birth of something completely new and unknown.
The unique typography stylistically refers us to an unfathomable future, where familiar letters have some form transformations. The letter "T" perfectly complements the "cosmofuturistic" image of the entire identity and font part.
In the process of working on the project, we kept catching parallels between the elements of the icon and the declared space-futuristic development model. In this case, we convey the images of space stations and spaceships of the future architectural confederation "VOSTOK". For example, the prototype of the space station is a unique graphic symbol in the form of a star.
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The letter "O" served as an example for a spaceship launched from the Vostok space station.This spaceship contains secret design formulas and exceptional design elements
The our main technique we call "Ghostmatte" was not chosen by chance. It is a projection of the unexplored future that awaits us. At the same time, parts of this unexplored future are somehow peeking through the anticipatory veil of mystery. You can also refer to the ''gostmatte'' as daytime and the glyph ''system'' as evening/nighttime.
The "Glyph system", of course, served as a good complement to convey the atmosphere of future space. We use this visual technique as a support for the whole identity where it is necessary to achieve even more aesthetic sensations and inspire the space theme. It is also worth noting that ''glyphs'', unlike ''gostmatte'', are not used in printed formats and this is a rule!
All techniques work well separately and with each other depending on the media and still remain an integral recognizable part of the identity without overlapping one another.
We thought of one of the attributes of an architect and presented it in a new futuristic format. It's a project storage tube. We tried not to go into the distant future, where paper is not used, because we wanted to show what we can create today.
And, of course, the most important brand media of the architectural bureau is the website. Easy to use, concise and clear.
Some shots of the "VOSTOK" process from our office^
