Campaign Process and Ideation

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About Project: In our last assignment, we created a mobile application and a corporate identity for a new company Huddle club. In order to present the brand to its intended audience, a launch campaign must now be created. By Employing an effective visual communication technique that will excite people and leave a lasting impression.

The following illustrates the approach, along with process work and experimentation:

About Campaign:

“Your life. Your way.” This name emphasizes the personal aspect of the campaign inviting users to share things that make life special.

The idea of the campaign is for people ‘to share your favorite’ it’s a way to create a sense of community and encourage users to share their passions and interests. Users are to share their favorite hangout spot those who participate will be able to earn points and exchange them for free tickets to events of their choice within the app.

“Share your favorite hang-out spots and enter our competition to win tickets to an event of your choice! Whether it's the most majestic ocean view or the most unforgettable hiking trail, let's see what you've got. This is your chance to showcase your best-kept secret spots and have a chance at a once-in-a-lifetime experience.”

1. Download our app, Huddle Club, from the app store

2. Register to receive 50 bonus points.

3. Use the Huddle Club app to share a photo of yourself at your chosen location along with a caption about it.

4. Redeem an additional 50 points for your first post.

5. Finally, exchange your 100 points for an event ticket from our listing.

We will also celebrate participation of users by sharing their posts or videos as highlights on our media channel and website.

So, the main question how will we do this?

The first thing we would do is use billboards and brand posters that may draw people in.

Next, we'll employ educational posters that genuinely explain how consumers can get involved.

Next, local social media influencers will join us, giving them an opportunity to engage with their audience and, ultimately, granting us permission to utilize their posts and feed on our social media platforms.

This will help us spread the word about our brand, encourage participation, and help individuals find a community and safe place for themselves.

Scamps